At Optimation, we talk about our being in the business of providing turnkey solutions to the manufacturing segment. People that are new to our company observe that our website shows we service a wide variety of market segments, and within a segment, we offer a broad range of disciplines and skills. These prospective customers, sometimes with incredulity, ask the question, “But, what does Optimation DO?” So, we answer the question by citing some examples, like “Well, we design and build flexible web processing equipment, like coating and extruding lines,” or “We build skids that embody a mixing or filtering process,” or “We engineer and fabricate high pressure test systems for the oil and gas exploration industry,” or we might say “We design and install sanitary piping systems,” or “We engineer, procure, and integrate packaging equipment”… and the list goes on. Our prospect might then respond by saying, “But what is your core business? What do you do the most of?” And, when we consider this inquiry, the answer begins to paint the true picture of who we are.