A few weeks ago I wrote about the importance of customer feedback. I would like to continue on that thread. Many people wonder if anyone really reads the feedback that they submit. I can assure you that we do, and that we take it very seriously.
Due to some changes in our organization I recently had a new responsibility added to my plate. Some of the words that describe it are “Voice of the Customer” or traditional terms like Customer Service or Customer Satisfaction. These things have always been high on my priority and values list, and something that I have been intimately involved in as an account manager. But when your name gets tagged to it, it becomes even more important to you!
At Optimation Technology we design, fabricate and install equipment for the manufacturing industries. One of our goals is to provide services of the highest quality possible. Just how can a company like us define and achieve quality for our customers. Is there a subjective standard that can be used or is quality more objective in nature?